The main three concepts I am going for are: the dog with the vita bone, human hand with dog paw and girl playing with the dog. The concept behind the human holding the dog paw is that by connecting and give love to our pets through physical touch, while creating a physical bond we can create safety and connection. The concept behind the dog waiting for the bone is that by providing your dog with Vita-bone biscuits, you are not only help your pet be healthy but give them a sense of connecting with their owner. The last concept of girl holding a ball and playing with dog, is that by doing a physical activity with your best friend, you are creating a bond by being healthier together and creating a regular routine that shows you're pup your love for them.














