Logo
These are some logo sketches. The first one is a hand petting the animals. The second one is the animals looking at the treats. The last one is the dogs looking at their individual vita bone treat.
The idea behind these logos was to create something that hearkens back to the current logo design, while bringing it forward to include a human element into it. By adding the hand, we see the pets and humans interacting, showing a connection between them.
Packaging
Here is the packaging for Vita bone the front panel. The first one is a human hand touching paw, with the five hierarchy claims in the paw of the dog. The second image is of a girl playing with her dog ball and the third is a dog waiting in anticipation for their vita bone treat.
Social Media
Here are sketches for Social Media of Facebook and Instagram posts. The first one is showing the dog waiting in anticipation for the Vita bone treat, and encouraging pet owners to get this tasty and nutritional treat for their best friend. The second sketch is an Instagram post of an individual dog, and pet owner talking about how positively the Vita bone treat has helped her and dog Susie grow closer.
KELLY
PACKAGING
